Case study

Starwood Sports is a gym fitness equipment online store that offers high-quality products to help boost your workout productivity and sports performance. Their objective was to create a user-friendly and engaging online store.


Design Concepts

We worked hard to choose colors and images that were strong, like the Main Slideshow that is the brands’ namesake. Strength, lightness, and movement also express the Sportiness of their brand. Many sections showing their products such as the featured collection and trending section was included to make the site feel like the best source for great gym equipment to buy for their audience.


Bringing it all together

Starwood Sports is a streamlined, easy-to-use resource for gym equipment. Besides being able to quickly navigate through the product section, users are also able to educate themselves by accessing crucial resources through the education section, better helping them to make the decision to choose them.