Backblade team needed a much more user-friendly, customized website design to showcase their men-grooming products. Our goal was to combine a smooth exploration experience with enhance brand storytelling to highlight their passion and the science behind their products.
Backblade was launching a new branding approach, so it was important for the website redesign to fit into their new look and feel. The palette emphasizes clean living and balance through bright, fresh colours . The clean, modern typography evokes Backblade’s approachable, professional brand personality.
The new backblade website design is a strong digital asset, driving leads and conversions through intuitive navigation and filtered product searching. The strengthened user experience achieves its important goal: making it quick easy for visitors to find exactly what they need. Whether it’s products, the new site structure and capabilities facilitate an appealing hub for their community.