Case study

You know that feeling, the one you get when you emerge from the ocean and wrap yourself in the comfort of a warm towel? Now imagine that towel has the luxurious softness of 100% Turkish cotton.

Hand-finished using methods that haven’t changed for centuries, our Turkish pestemals are lightweight, absorbent, and fast-drying. More than just a towel, our pestemals can be used as a sarong, scarf, tablecloth, throw, picnic blanket, or pram shade. Something to carry with you always, your pestemal will become a lifelong friend because Turkish cotton grows softer with age.