As an e-commerce business, your primary goal is to drive sales and increase revenue. Conversion Rate Optimization (CRO) plays a vital role in achieving this goal. However, many e-commerce businesses unknowingly make mistakes that limit their conversions, ultimately affecting their bottom line. In this article,...
The theme for International Women's Day 2024 is Inspire Inclusion. When we inspire others to understand and value women's inclusion, we forge a better world. And when women themselves are inspired to be included, there's a sense of belonging, relevance, and empowerment. Collectively, let's forge a...
Embarking on a journey to enhance your Shopify store with third-party apps is an exciting prospect, but with thousands of options available, it's crucial to navigate the Shopify App Universe strategically. This article serves as your compass, providing an in-depth probe of app categories, subcategories,...
Migrating from WordPress to Shopify for your online marketplace can offer several advantages, particularly if your primary focus is on e-commerce. Here are some specific reasons why you might consider making the switch to Shopify from WordPress: 1. E-commerce Specialization: Shopify is purpose-built for e-commerce, meaning it...
When it comes to online shopping, checkout is the most critical part of the process. It is where customers finalize their purchases, and it directly impacts the customer experience. Therefore, it is vital to optimize and customize your checkout page as much as possible, to...
As online shopping continues to grow in popularity, customers want more flexibility and convenience. That's where Buy Online, Pick-Up In-Store (BOPIS) comes in. In this article, we'll explain what BOPIS is, why it's so popular, and how you can implement it in your retail store. What...
As the business world becomes increasingly competitive, retaining customers has become a vital aspect of any successful business. It is widely known that the cost of retaining current customers is much lower than acquiring new ones. Hence, businesses need to implement effective retention strategies to...
Attracting customers and driving sales is the ultimate goal for any e-commerce store. However, it takes much more than just setting up a website to drive traffic and boost revenue. Many e-commerce store owners reached out to eshop genius team at Shopify for help in...
As an e-commerce business owner, you understand the importance of maximizing efficiency and automating repetitive tasks to save time and resources. Shopify Flow, a powerful automation system for the Shopify Plus platform, allows you to streamline your e-commerce workflow and focus on growing your business....